:root{--navy:#172b4d;--ink:#20324d;--muted:#65738a;--line:#dce4ec;--gold:#f1b24a;--teal:#158a86;--paper:#f8fafc;--blue:#5a8dee;--shadow:0 18px 45px rgba(23,43,77,.08)}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:#fff;color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;font-size:16px;line-height:1.55}.topbar{height:72px;border-bottom:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;padding:0 max(24px,calc((100% - 1160px)/2));position:sticky;top:0;background:rgba(255,255,255,.94);backdrop-filter:blur(16px);z-index:5}.brand{display:flex;align-items:center;gap:10px;color:var(--navy);text-decoration:none;font-weight:750}.brand-mark{display:grid;place-items:center;width:31px;height:31px;border-radius:9px;background:var(--navy);color:var(--gold);font-weight:900}.topbar nav{display:flex;gap:24px}.topbar nav a,.text-link{color:var(--muted);text-decoration:none;font-size:14px;font-weight:650}.topbar nav a:hover,.text-link:hover{color:var(--navy)}.section-shell{max-width:1160px;margin:0 auto;padding:88px 24px}.hero{padding-top:96px;padding-bottom:50px}.eyebrow{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:800;color:var(--teal);margin-bottom:14px}.hero h1{font-size:clamp(42px,7vw,78px);line-height:1.04;letter-spacing:-.055em;color:var(--navy);max-width:800px;margin:0 0 24px}.hero h1 em{font-style:normal;color:var(--teal)}.hero-copy{max-width:650px;font-size:20px;line-height:1.55;color:var(--muted);margin:0}.hero-actions{display:flex;align-items:center;gap:26px;margin:32px 0 64px}.button{padding:13px 20px;border-radius:10px;text-decoration:none;font-weight:750}.primary{background:var(--navy);color:#fff;box-shadow:0 8px 20px rgba(23,43,77,.18)}.status-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:grid;grid-template-columns:repeat(3,1fr);padding:20px 0;gap:20px}.status-strip div{display:flex;align-items:center;gap:9px;flex-wrap:wrap}.status-strip strong{color:var(--navy)}.status-strip span:last-child{color:var(--muted);font-size:14px}.dot{width:9px;height:9px;border-radius:50%;display:inline-block}.amber{background:var(--gold)}.teal{background:var(--teal)}.navy{background:var(--navy)}h2{font-size:clamp(28px,4vw,46px);line-height:1.1;letter-spacing:-.04em;color:var(--navy);margin:0 0 20px}h3{color:var(--navy);margin:0 0 8px;font-size:21px;line-height:1.2}p{margin:0 0 16px}.muted{color:var(--muted)}.decision-grid,.two-col,.final-grid{display:grid;grid-template-columns:1.35fr .65fr;gap:80px;align-items:center}.callout{background:var(--navy);color:#fff;padding:30px;border-radius:18px;box-shadow:var(--shadow)}.callout-label{color:var(--gold);font-size:12px;text-transform:uppercase;letter-spacing:.1em;font-weight:800;margin-bottom:12px}.callout strong{font-size:42px;line-height:1}.callout p{color:#d8e1ed;margin:12px 0 20px}.chip{display:inline-block;border:1px solid rgba(255,255,255,.24);border-radius:99px;padding:5px 10px;font-size:13px}.section-heading{display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:34px}.section-number{font-size:14px;font-weight:800;color:var(--gold);padding-top:8px}.market-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.market-card{border:1px solid var(--line);border-top:4px solid var(--blue);border-radius:14px;padding:25px;background:#fff}.market-card.maroc{border-top-color:var(--gold)}.card-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:26px}.country-badge{font-size:12px;font-weight:850;letter-spacing:.1em;color:var(--navy)}.priority{font-size:12px;color:var(--teal);font-weight:750}.market-card p{color:var(--muted);min-height:74px}.card-detail{display:flex;justify-content:space-between;border-top:1px solid var(--line);padding:12px 0 0;margin-top:12px;font-size:14px}.card-detail span{color:var(--muted)}.card-detail strong{color:var(--navy)}.rule{margin:26px 0;display:flex;gap:15px;align-items:flex-start;background:#f5fbfa;border:1px solid #cfe9e7;border-radius:12px;padding:18px 20px}.rule-icon{display:grid;place-items:center;background:var(--teal);color:white;border-radius:50%;width:28px;height:28px;flex:none}.rule p{margin:4px 0 0;color:var(--muted)}.note{color:var(--muted);max-width:850px}.tinted{max-width:none;background:var(--paper);padding-left:max(24px,calc((100% - 1160px)/2 + 24px));padding-right:max(24px,calc((100% - 1160px)/2 + 24px))}.budget-layout{display:grid;grid-template-columns:280px 1fr;gap:70px;align-items:center}.budget-number{border-left:5px solid var(--gold);padding-left:24px}.budget-number span,.budget-number small{display:block;color:var(--muted);font-size:14px}.budget-number strong{display:block;font-size:80px;line-height:1;color:var(--navy);letter-spacing:-.07em}.budget-copy{max-width:650px;color:var(--muted)}.budget-bars{margin-top:28px;display:grid;gap:16px}.budget-bars span{display:flex;justify-content:space-between;font-size:14px;margin-bottom:7px}.budget-bars em{font-style:normal;color:var(--muted)}.bar{display:block;height:9px;border-radius:99px;background:var(--line)}.bar:after{content:"";display:block;height:100%;border-radius:99px}.bar.blue:after{width:63%;background:var(--blue)}.bar.gold:after{width:37%;background:var(--gold)}.timeline{position:relative;margin-left:100px}.timeline:before{content:"";position:absolute;left:-45px;top:10px;bottom:10px;width:1px;background:var(--line)}.timeline-item{position:relative;display:grid;grid-template-columns:130px 1fr;gap:26px;padding:0 0 31px}.timeline-item:before{content:"";position:absolute;left:-51px;top:7px;width:12px;height:12px;border-radius:50%;background:white;border:2px solid var(--line)}.timeline-item.active:before{background:var(--gold);border-color:var(--gold);box-shadow:0 0 0 5px rgba(241,178,74,.18)}.date{font-size:14px;font-weight:800;color:var(--teal)}.timeline-item p{color:var(--muted);max-width:680px}.checklist{display:grid;gap:14px}.checklist label{display:flex;gap:14px;align-items:flex-start;padding:17px 0;border-bottom:1px solid var(--line)}.check{width:24px;height:24px;display:grid;place-items:center;border-radius:50%;background:#dff3ef;color:var(--teal);font-weight:900;flex:none}.checklist strong,.checklist small{display:block}.checklist small{color:var(--muted);margin-top:3px}.lead{font-size:20px;color:var(--muted);max-width:700px}.metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:34px 0}.metrics article{background:#fff;border:1px solid var(--line);border-radius:14px;padding:24px}.metric-tag{display:inline-grid;place-items:center;width:30px;height:30px;border-radius:8px;background:var(--navy);color:var(--gold);font-weight:850;font-size:12px;margin-bottom:20px}.metrics p{color:var(--muted)}.measurement-note{display:flex;gap:18px;align-items:center;border-top:1px solid var(--line);padding-top:20px;color:var(--muted)}.measurement-note strong{color:var(--navy)}.final-card{border:1px solid var(--line);border-radius:14px;padding:24px;background:#fff}.final-card strong{display:block;color:var(--navy);margin:10px 0 5px}.final-card p{color:var(--muted);font-size:14px;margin:0}footer{border-top:1px solid var(--line);color:var(--muted);font-size:13px}footer .section-shell{padding:25px 24px;display:flex;justify-content:space-between}@media(max-width:760px){.topbar{height:auto;min-height:64px;align-items:flex-start;padding:16px 20px;gap:15px}.topbar nav{display:none}.section-shell{padding:62px 20px}.hero{padding-top:68px}.hero-copy{font-size:18px}.hero-actions{margin-bottom:44px;align-items:flex-start;flex-direction:column;gap:18px}.status-strip{grid-template-columns:1fr;gap:12px}.decision-grid,.two-col,.final-grid,.budget-layout{grid-template-columns:1fr;gap:28px}.market-grid,.metrics{grid-template-columns:1fr}.market-card p{min-height:auto}.tinted{padding-left:20px;padding-right:20px}.budget-number strong{font-size:64px}.timeline{margin-left:42px}.timeline-item{grid-template-columns:1fr;gap:4px}.section-heading{margin-bottom:24px}.measurement-note{align-items:flex-start;flex-direction:column;gap:4px}footer .section-shell{flex-direction:column;gap:5px}}
 .creative-preview{height:132px;border-radius:11px;margin:20px 0 18px;padding:16px 18px;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;position:relative;color:#fff}.creative-preview:after{content:"";position:absolute;width:145px;height:145px;border-radius:50%;right:-38px;top:-50px;background:rgba(255,255,255,.18)}.preview-v7{background:linear-gradient(135deg,#244b86,#5a8dee)}.preview-v3{background:linear-gradient(135deg,#8a5d21,#f1b24a)}.preview-kicker{font-size:10px;letter-spacing:.1em;text-transform:uppercase;font-weight:800;opacity:.88}.creative-preview strong{font-size:34px;line-height:1;position:relative;z-index:1}.creative-preview small{font-size:12px;line-height:1.35;position:relative;z-index:1;opacity:.94}.daily-budget{margin:24px 0 6px;border-left:4px solid var(--teal);background:#f5fbfa;padding:14px 16px;border-radius:0 10px 10px 0}.daily-budget span,.daily-budget small{display:block;color:var(--muted);font-size:13px}.daily-budget strong{display:block;color:var(--navy);font-size:20px;margin:2px 0 3px}.daily-budget small{line-height:1.4}
 .creative-image{display:block;width:100%;height:220px;object-fit:contain;object-position:center;border-radius:11px;margin:20px 0 10px;background:#e9eef5}.creative-image + .creative-preview{margin-top:10px}
 .creative-links{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:20px 0 4px}.creative-links>div{border:1px solid var(--line);border-radius:11px;padding:14px 16px;background:#fbfcfe}.creative-links strong{display:block;color:var(--navy);font-size:14px;margin-bottom:7px}.creative-play{display:inline-block;color:var(--teal);font-size:13px;font-weight:800;text-decoration:none}.creative-play:hover{text-decoration:underline}.creative-unavailable{display:block;color:var(--muted);font-size:13px;line-height:1.4}@media(max-width:760px){.creative-links{grid-template-columns:1fr}}
 .v3-preview{margin:20px 0 10px;border:1px solid var(--line);border-radius:11px;background:#eef2f7;overflow:hidden}.v3-preview-label{padding:11px 14px;background:#172b4d;color:#fff;font-size:12px;font-weight:800;letter-spacing:.04em}.v3-preview img{display:block;width:100%;height:360px;object-fit:contain;object-position:center;background:#fff}.v3-open{display:block;padding:10px 14px;color:var(--teal);font-size:13px;font-weight:800;text-decoration:none;background:#fbfcfe}.v3-open:hover{text-decoration:underline}
 .creative-link-card{border:1px solid var(--line);border-radius:11px;padding:14px 16px;background:#fbfcfe;margin:12px 0}.creative-link-card strong{display:block;color:var(--navy);font-size:14px;margin-bottom:7px}
 .creative-unavailable a{display:inline-block;margin-top:7px;color:var(--teal);font-weight:800;text-decoration:none}.creative-unavailable a:hover{text-decoration:underline}
 .ad-copy-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin:20px 0}.ad-copy{margin:0;padding:20px;border:1px solid #efcfcb;border-radius:14px;background:#fff8f7;color:#5b5252;font-size:14px;line-height:1.55}.ad-copy-title{margin-bottom:12px;color:#111;font-size:12px;font-weight:850;letter-spacing:.07em;text-transform:uppercase}.ad-copy p{margin:0 0 12px}.ad-copy p:last-child{margin-bottom:0}.ad-copy strong{color:#111}.ad-copy-maroc{border-color:#f2b0aa;background:#fff3f1}.secondary{background:#f3a49f;color:#111;box-shadow:none}.secondary:hover{background:#111;color:#fff}.brand-mark{background:#f3a49f;color:#111;border-radius:50%;font-size:20px}.brand-wordmark{display:flex;flex-direction:column;line-height:1.05}.brand-wordmark small{margin-top:4px;color:#f08f89;font-size:9px;letter-spacing:.08em;text-transform:uppercase;font-weight:800}.button{border-radius:999px}.topbar{background:rgba(255,248,247,.96)}body{background:#fff;color:#111}h1,h2,h3,.card-detail strong,.final-card strong,.metrics article h3,.brand{color:#111}.hero h1 em{color:#f08f89}.eyebrow,.priority,.text-link,.date,.creative-play,.v3-open{color:#f08f89}.tinted{background:#fff8f7}.rule{background:#fff3f1;border-color:#f2d0cc}.check{background:#ffe0dc;color:#e98780}.market-card{border-color:#efcfcb}.market-card.france{border-top-color:#f3a49f}.market-card.maroc{border-top-color:#f3a49f}.creative-preview.preview-v7,.creative-preview.preview-v3{background:linear-gradient(135deg,#f08f89,#f7b1ab)}.creative-preview:after{background:rgba(255,255,255,.25)}@media(max-width:760px){.ad-copy-grid{grid-template-columns:1fr}}
 .client-logo{display:block;width:185px;height:auto;max-height:48px;object-fit:contain;object-position:left center}@media(max-width:760px){.client-logo{width:160px}}